Many may be surprised by advertising on the Internet, which completely satisfies the thoughts and desires of a particular user.
Some may even decide that they are being watched, for example, when a girl finds beautiful sneakers on the Internet or discusses them with friends, and the next day she constantly comes across an advertisement for this product on social networks. This is due to the work of targeting, which is based on an analysis of the interests of specific users.
Thanks to competent targeted advertising, sellers and buyers find each other in time.
The concept and features of targeted advertising
Social networks are filled with all kinds of personal information of each user.
When registering on a particular page, the user indicates his age, gender, geolocation, interests, hobbies.
In the future, he actively uses the platform: he listens to certain music, watches videos and communities. This information is analyzed using special programs and used in targeting.
After analyzing the data, an ad is created and presented to a specific user. This pushes a person to choose and buy, thereby the store receives a new client.
Targeted advertising is a fairly versatile product that is actively used around the world. When creating, it is only important to take into account the specifics of the product. However, this type of advertising cannot be used to promote, for example, alcohol and tobacco products. Also, this tool is not suitable for selling expensive unique products, because special marketing approaches are needed here.
Targeted advertising is well suited for companies whose branches are distributed throughout the country or even the world. After all, the reach of social media users is huge, so targeting will capture a large number of prospective buyers.
Learn from our material what it is, how to set up and launch advertising, how to determine the target audience.
Types and benefits of targeted advertising
Analysis of information for targeting can be carried out in the given areas, everything depends on the specifics of the product being sold. Consider the main criteria for analysis:
- Geographic indicator. In this case, users of a district, region, and even an entire country can be covered for analysis.
- Socio-demographic features. This is primarily gender, age and marital status. Education and status of users can also be taken into account.
- Other criteria such as hobbies, interests, lifestyle.
Targeted ads can be displayed in different ways. For example, now often targeted advertising can be found in the so-called "stories" of social networks. A button leading directly to the store can also be displayed there.
Competent targeting does not annoy the user, but rather reflects his needs. Thus, a person can acquire a truly useful and necessary product for himself.
Consider the main advantages of targeted advertising:
- Efficiency. Thanks to a detailed analysis, advertising clearly selects the circle of potential buyers, which is important for every developing company. That is, the ad falls into the hands of only those users who are likely to be interested in a product or service.
- Specification of the ad for buyers from the same area of residence, common interests or age.
- A reminder of a previously forgotten brand. Often, customers forget about the relationship with a brand, then targeting allows you to remind a person about the benefits of the company.
- There is no need to create a separate page or website to promote the company's products.
Did the article help you?